Mitosis Increases CTOS’ Conversions by 500% Every Month while Reducing their Cost-per-Acquisition by 85%
CTOS Data Systems
November 2016 - June 2017
Touch Points
- Analytics
- Creative Optimization
- Display
- SEO
Objective
CTOS Data Systems Sdn Bhd is Malaysia’s leading credit reporting agency (CRA). CTOS previous customer base was primarily banks, telecommunications and businesses. CTOS wants to market their services directly to consumers.
CTOS wants Mitosis to help them grow their direct digital distribution channel. Mitosis was tasked to:
Result
-
Branded search volume increased by 200%
BEFORE: 70,000
AFTER : 210,000Generic search volume increased by 150%
BEFORE: 140,000
AFTER : 330,000 -
Conversion Rate increased by 300%
BEFORE: 5%
AFTER : 15% – 20% -
Reduced Cost per Conversion by 85%
BEFORE: MYR 27
AFTER : MYR 4 -
500% more Sign-Ups every month
BEFORE:<2,000 / MONTH
AFTER :about 10,000 / MONTH
Execution
IMPLEMENTATION
We implemented GA (advanced e-commerce, attribution model, events to track page depth, etc.) to understand the consumers.
A/B & VARIANT TESTS
We created separate ad groups and conducted A/B testing for up to 19 different landing pages and several hundred ad groups, each catering to a different Job-To-Be-Done.
OPTIMIZATION
We drive up the search volume and optimise CPA through our methodology, consistent improvement to CTR, Bounce Rate, better targeting and programmatic advertising such as DoubleClick.
Execution
IMPLEMENTATION
We implemented GA (advance e-commerce, attribution model, events to track page depth, etc.) to understand the consumers.
A/B & VARIANT TESTS
We created separate ad groups and conducted A/B testing for up to 19 different landing pages and several hundred ad groups, each catering to a different Job-To-Be-Done.
OPTIMIZATION
We drive up the search volume and optimise CPA through our methodology, consistent improvement to CTR, Bounce Rate, better targeting and programmatic advertising such as DoubleClick.