Today’s digital strategy demands solutions to solve brand advocacy problems and not only to sell product.
Selling product or service is the main aim of any business, so why am I saying this?
See if your agency is simply promoting contests and giving RM50 or RM100 to participants in hopes of gaining a winner then it cheapens your brand like a “made in china” item – there’s no brand value, just a cheap mass-produced product.
Give your consumers confidence in your product and reward them with rich experiences that will change whole paradigm.
Some insights on when to fire your Digital Media Agency and How you can find the honest Digital Media Agency in Malaysia:-
• If your Digital Media Agency only focuses on Vanity Metrics instead of Conversion/Engagement Metrics :
Vanity metrics means impressions/reach, page views, registered users and downloads. Vanity metrics can ruin your brand name when dishonest people use them to hide the real facts. For example…
1. They put registered users and leave out active users, the 70% bounce rate, or recency and frequency of users.
2. They put only impression/reach and leave out engagement of Facebook posts (only likes, shares & comments).
• You can’t access the actual data like adwords account/Facebook ad account access.
• They can’t identify the segment beyond the demographic.
Sending one message to all of your potential customers is ineffective and a waste of your ad budget. They should know the Psychographic and Ethnographic segmentation to optimise the online consumer experience and to increase ad performance.
• If they said same thing we did last year with xyz brand or have many templates that can fit your new campaign, it means you will lose your business because technology and consumers are changing too rapidly to accept the same old thing.
